Bloggers, ever wondered how often should you post new content? Find out why I stopped posting as frequently and it actually grew my blog!
When I first started blogging, everything I read said that content was key. All you had to do to grow your blog was to keep putting out content.
There’s some truth to this claim but for the most part this tends to be misleading information.
This mentality leads bloggers down a path of just getting a post done and putting it up for the sake of having a new blog post every day. This can be really dangerous.
When you’re attempting to post new content that often, there’s just no way that it is all going to be great content. Instead what will likely happen is you may post a weekend recap on Monday, a real post Tuesday, a wedding Wednesday post, a real post Thursday and then five on Friday. Of those posts only two are going to be evergreen content that continues to bring NEW readers to your blog through social media, most specifically Pinterest.
As I’ve grown in my blog, I’ve come to the realization that if a post isn’t able to go up on Pinterest, it doesn’t fit in my editorial calendar.
Before you let out a big sigh, let me clarify. I do occasionally share a personal post about my son or what I like to call heart talk. I think that’s totally okay. However, I truly believe in order to grow your blog, you need to be pushing out content that others want to share. Will anyone share a 10 month update about my son? More than likely not. That’s why those are posts I only share every few months.
If you’re wondering how your readers will get to know you if you don’t share a “10 things you didn’t know about me” part 1, 2, 3 and 4… Here are a few ideas.
-Give your readers a behind the scenes look through social media like Instagram or Snapchat. This is a great place for your personality to be on display!
-Share your real life stories or facts about yourself WITHIN your posts. This helps your posts have more depth to them than just sharing a recipe. Share the recipe in a way that allows your personality to show as well.
-Use Facebook Live to give your readers an update about something happening in your life or to share your latest post. You can definitely use Instagram Stories or Snapchat for this too, but if you already have an audience on Facebook this may be a good way to tap into that.
Okay. Back to my editorial calendar. While I was still pregnant (a year ago- what?), I was still attempting to crank out 3 posts a week. A year before that I was writing 5 posts a week. But do you want to know a secret? My posts are much better crafted, planned and executed now because I am only focused on two a week – sometimes less!
Another quick reason not to post 5x a week, you could be drowning your readers with content more quickly than they can absorb it.
There are so many awesome blogs I love to follow but honesty can’t keep up with taking actionable steps on their blog posts when they’re sharing new content 3-4 times a week. Chances are it’s the same for my readers, too.
You don’t need to post 5 times a week to grow your blog.
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Here’s what you need to do to grow your blog.
Share QUALITY content.
If you can’t commit to sharing quality content five times a week, then you shouldn’t be doing it. Even more so, even if you CAN post great content five times a week, your readers are probably drowning trying to catch up! If you’re sharing the content your readers really want, they’re going to want to digest every word of it.
Share quality content as often as you can but also as often as your readers can handle it, too!
Connect with your readers via social media and comments.
Blog readers don’t always just stay blog readers. The bloggers I’ve connected with most are those that I follow on Instagram or Facebook, too. If you love Twitter, you can also connect to your readers there. Whatever platform fits within your blogging niche, be active on there, too. Skip writing a post for one day and instead spend that time engaging with your readers. If they have a personal connection to you, they’re much more likely to turn into loyal readers.
Give your readers something that solves a problem (whether they know it’s a problem they have or not!).
If you’re filling your editorial calendar with fluff, just to be able to post a certain amount of times per week, that isn’t the content that will keep readers coming back to your blog. I do enjoy the occasional Five on Friday from the blogs I really love, but if it’s a blog I’m not all that attached to yet, I’m going to skip right past a Five on Friday style post. Those are great for getting to know the blogger, but they’re not the kind of post that will be shared.
I highly recommend creating an editorial schedule that both works for your lifestyle and your readers. Don’t feel pressured to post a certain amount of times per week because someone tells you to. If you can put out solid content once a week, great.
If it’s only once a month, that’s great too. Whatever it is be consistent. Don’t post five times a week when you’re ahead on posts, instead take those five posts and schedule them for the next five weeks. Continue doing that and pretty soon you may decide you have enough content to go to twice a week.
Did you ever used to feel like you had to post five times a week? How do you manage your editorial calendar?
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