As much as we love social media as bloggers, it can get really overwhelming keeping up with it all. It’s almost impossible to be active and engaged on all of the different social media platforms that are out there and are “must haves” for bloggers. Over the last three years of blogging, I’ve learned that automating things is a totally acceptable way to run your social media channels and it can be a life saver! I love scheduling tools like CoSchedule for my social media and editorial calendar and over the last six months I’ve fallen in love with a Pinterest scheduling tool called Tailwind.
If you aren’t familiar with it, there are so many great features to Tailwind. I’ve seen more engagement in repins and followers since using Tailwind and the best part is, I don’t have to stress about making sure I go into Pinterest daily to pin for a few minutes at a time.
+Set a pinning schedule to automate Pinterest scheduling.
This is the biggest feature of Tailwind and the key to making your Pinterest scheduling with Tailwind successful. After making an account with Tailwind, they will assess your Pinterest account for when your optimal pinning times are. Then you’re able to create a Pinterest scheduling using those optimal times or manually adding in times. You can add a certain amount of time slots per day (I use about 20+ per day) for that many pins to automatically go out.
image via Tailwind
This schedule is something you set once and your account is ready to go, which I love! After creating your Tailwind pinning schedule, you can basically set your account on autopilot if you want to.
+You can pin many pins in bulk to the same or different boards!
My absolute favorite feature that Tailwind has is the ability to pin a bunch of items at once. This allows me to spend just a few minutes filling up my pinning schedule. I’ll typically go through and search for pins for a specific board at a time. I use the Tailwind Chrome bookmarklet to schedule a lot of pins from my Pinterest feed at once. Here’s how:
Search for pins on Pinterest. Example: I searched for easy lunch ideas for my Lunch Recipes board. After you search, scroll down on the page a bit so that posts will buffer.
Click the Schedule bookmarklet icon in your bookmarks toolbar. If you don’t have it installed, you go to your drafts and you’ll see “Chrome Extension” or whichever browser you have to be able to install it! Then from there, you’ll click on the posts that you want to schedule. They’ll be highlighted in blue when you select them. Click go schedule once you’ve selected the ones you want.
Now it’s time to schedule your pins to your boards.
Once you click “go schedule” the pins will automatically be added to your drafts. If you’re ready to schedule them to one board, you’ll simply add a board to all pins, or add boards individually to the pins. If you’re not ready, just exit out of the new window and you can find these pins in your drafts. If you have other pins in your drafts from a previous time, this will NOT schedule those. Only the new ones you added. With one click you can schedule bulk pins to any of your boards. This is super helpful for quickly filling up your Pinterest boards, especially if they are low in pins or new boards.
+Pin to multiple group boards you use frequently with one click
That leads me into my next favorite tool that Tailwind offers. Most bloggers who use Pinterest for marketing their blogs will have a handful of “must pin” boards that each of their new posts are pinned to. For me, these are large food and recipe group boards! Tailwind has a great feature where you can create board lists of boards that you use together often. I have a few board lists set up for my blog posts specifically. Each time I have a new blog post, I’ll schedule my pinable image with Tailwind and add it to a handful of group boards with just one click. You can either pin these all together at the same time OR you can use interval pinning (my next favorite feature!).
Interval pinning is an essential tool for Pinterest scheduling. Pinterest‘s algorithm is constantly changing, but one thing they’ve been pretty clear about is they don’t like to see the same pin over and over. For bloggers, this can mean that we have to spend a lot of time going back to pin to new boards manually. Not with Tailwind though! With Tailwind, I can set an interval for how often I want the pin to be pinned to a new board. So if I set an interval of two days, there will be plenty of pins in between my new blog post pin to board A and board B, etc. Here’s an example:
You can choose to use open time slots in your schedule, optimized pin times, or exact. Be sure to change the date to schedule the first pin if you already have other pins in your schedule and you want this pin to go out right away. I like to choose optimized so that the pins go out at the best times. Click set interval and schedule the pin and you’re set!
+ Brand Analytics
Tailwind has some great analytics features built into their site that has given me a ton of insight into my Pinterest account and has helped me continue sharing content that my Pinterest audience already likes! A few notable analytics… Profile Performance (including average daily follower count), Board Insights (find which of your group boards are performing the best) and Pin Inspector (see which pins have the most repins and when the pin was last pinned). These analytics help me to continue to grow my followers daily and get more repins!
My Pinterest following has continued to grow more and more since I started using Tailwind. Before I was using Tailwind, I was going in every day (when I remembered) and spending close to an hour just trying to pin as much as I could in one sitting. Sometimes I’d go weeks without pinning other’s content, only pinning my own posts if I remembered too. Now I keep my schedule loaded at least a month and a half out and can add other pins whenever I want to manually.
One other notable feature I love about Tailwind is they have integrated their system to work on mobile as well so you can add a draft pin from anything on your browser on your phone. This is a new feature that I’ve really enjoyed!